Over the past year, I served as the creative lead for the Rimmel London and Sally Hansen social accounts. For their always-on content, we worked diligently to elevate the look and feel of both brands by advocating for less photoshop and staged poses, and more diversity and conceptual background. Because even in an Instagram post, you can tell a broader story.
With limited out of pocket funds, we were able to create 80 pieces of content per cycle all in-house. From conception to execution, I oversaw everything — even taking over hand modeling and styling when absolutely necessary. Here are a few of my favorite posts.
Side note: please pardon all the puns.