I served as the creative lead for the Rimmel London and Sally Hansen social accounts. For their always-on content, we worked to elevate the look and feel of both brands by advocating for less photoshop and staged poses, and more diversity and conceptual backgrounds — because even in an Instagram post, you can tell a broader story.
With extremely low budgets, we were able to create 80 pieces of content per cycle all in-house. From conception to execution, I oversaw everything — even taking over hand modeling, styling and set design when absolutely necessary. Here are a few of my favorite posts.
Side note: please pardon all the puns.