For the 2016 Summer Olympics, we invited fans from around the world to come together and #CheerAsOne with this hand-crafted exhibition featuring graffiti artist, Chris Dunlop. Filmed over the course of three, crazy long days, Chris covered a Spider convertible in the names and flags of all participating countries.
From this, we created a hero film and over 190 cut downs. Anyone who tagged their favorite nation on social during the Games received a specific cut featuring the creation of that flag or name.
Here’s our hero film as well as an example of how the campaign came to life in conversation on social.
Role: ACD, Writer
Created with Jeremy Mack (EP), Brooks Hess (AD)