Casper tasked us with launching their foam and spring Hybrid mattress. But choosing a new bed is more challenging than ever — especially for a more affluent, older audience looking for one for the first time in years.
So, why choose either material when you can choose both? In an extremely condensed timeline, we created a 360 campaign (TV, print, digital, social) that brought this idea to life, including a very special radio spot that used two choirs to represent the feelings of spring and foam coming together. Yes, I may have made a cameo.
Role: ACD, Writer
Created with Lindsay Brillson (CD), Jeremy Turner (AD), Jackie Backer (Producer)