Just in time for allergy season, we partnered with Google and Zyrtec to create a new tool powered by Google Assistant. Voice activated through a Google Home device or Speaker, we created the tone of voice and content that offers geo-located information based on Zyrtec's AllergyCast feature, which includes timely and accurate facts on daily pollen counts, weather, and predominant allergens in the air at that time of day. We developed the Voice feature in-house as well as animated videos in partnership with Versus to spread the word.
Here’s an example of the accompanying creative.
Role: ACD, Writer
Created with Josh Greenspan (ECD), Jeremy Mack (EP), Brooks Hess (AD)