Over the course of 21 weeks, we built up Charles Schwab's Own Your Tomorrow social channels 300% by profiling 21 different men and women who represented the brand ethos.
From Farah Pandith, the Special Representative to Muslim Communities for the State Department to Lidia Bastianich, co-founder of Eataly, we sourced, interviewed, photographed and created original assets for the campaign across Twitter, Facebook and Instagram using only our personal list of contacts and internal resources.
Here’s an example of the breadth of subjects we featured. Full interviews and copy available upon request.
Role: ACD, Writer, Interviewer
Created with Seth Kelly (CD), Jeremy Mack (EP)